Why Coca‑Cola's 'New Coke' Flopped - HISTORY
WEBApr 23, 2015 · Coca-Cola Classic quickly outsold New Coke and within a few months had returned to its position as the top-selling sugar cola, ahead of Pepsi.
New Coke | History, Response, & Facts | Britannica
WEBSep 6, 2024 · New Coke, reformulated soft drink that the Coca-Cola Company introduced on April 23, 1985, to replace its flagship drink in the hope of revitalizing the brand and gaining market share in the beverage industry.
New Coke: The Most Memorable Marketing Blunder Ever? - The Coca-Cola …
WEBThe events of the spring and summer of '85 — pundits blasting the "marketing blunder of the century," consumers hoarding the "old" Coke, calls of protests by the thousands — changed forever The Coca‑Cola Company's thinking.
New Coke - Wikipedia
WEBNew Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by the Coca-Cola Company in April 1985. It was renamed Coke II in 1990, [ 1 ] and discontinued in July 2002. By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for several years.
New Coke debuts, one of the biggest product flops in history
WEBApr 22, 2024 · On April 23, 1985, The Coca-Cola Company announces that it is changing the formula of its signature soft drink for the first time in 99 years. The short-lived, sweeter New Coke, as it is...
The Infamous 1985 Launch of New Coke - News & Articles - The Coca-Cola …
WEBApr 23, 2015 · Phil Mooney recalls infamous launch of new Coke during summer 1985. Check out this story and more news from The Coca-Cola Company.
New Coke and Coca-Cola Classic: What the Story Says About America - TIME
WEBJul 10, 2015 · The nation’s single most popular soft-drink product, original Coca-Cola, had claimed roughly 60% of the market share in 1948, but, according to a New York Times report, that figure had dwindled...
How the ‘Blood Feud’ Between Coke and Pepsi Escalated ... - HISTORY
WEBJun 11, 2019 · The great Cola Wars of the 1980s were a battle between Coca-Cola and PepsiCo for dominance. The disastrous introduction of “New Coke” in 1985 appeared to set Coca-Cola back. Yet by the end of ...
New Coke Facts | Britannica
WEBNew Coke, reformulated soft drink that the Coca-Cola Company introduced on April 23, 1985, to replace its flagship drink in the hope of revitalizing the brand and gaining market share in the beverage industry.
New Coke: The Surprising Fact About the Legendary Business Fail - TIME
WEBApr 23, 2015 · New Coke seems to retain the essential character of the original version in that it, too, imparts faint cocoa-cinnamon overtones and has a balanced, smooth body with no sharpness or overpowering...
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