Marketing Mag | Australian marketing news, trends and resources
WEBThe marketing industry has, and will always be, one that is constantly evolving. As technology advances, careers and role responsibilities adapt to keep pace with customers’ needs. However, some more ... Marketing Mag, delivering marketing news, opinions and tools to over 56k members Australia wide. We know the Australian market better than ...
Profile: Janine Allis, founder of Boost Juice | Marketing Mag
WEBMarketing Mag April 10, 2014. Entrepreneurs are often typecast as jumping from project to project, but Janine Allis, founder of Boost Juice Bars, doesn’t lack follow through, writes Daniella White. Allis has seen the brand expand into 14 countries and lives its message to this day. For Janine Allis an adventurous spirit and entrepreneurship ...
Brand profile: How Grill’d rescued the burger, and how it plans to ...
WEBAug 5, 2013 · Like all good Aussie yarns, this one starts in a pub. Over a few beers came a complaint: ‘I can’t find a decent, healthy burger.’ The resounding retort from friends, sick of hearing this grievance from Simon Crowe, was ‘put up or shut up.’
Virgin Mobile unveils new brand identity and strategy with focus …
WEBAug 9, 2013 · Virgin Mobile Australia has unveiled the most significant change to its brand in its 12-year history. A new strategic direction sees the telco grow into maturity and focus primarily on customer retention rather than acquisition, through a new brand identity and theme for campaigns using the keyword ‘Irresistible’.
PRIA rebrands to include the communications sector and elevate ...
WEBOct 3, 2023 · The Public Relations Institute of Australia (PRIA) will be renamed to Communication and Public Relations Australia (CPRA), formally recognising the communications field, with a revamp that comes into effect on 1 February 2024.
Australian Lamb campaign roasts itself, ditching old ‘Un-Australian ...
WEBJan 10, 2023 · Australian Lamb campaign roasts itself, ditching old ‘Un-Australian’ catchcry. Sophie Berrill January 10, 2023. Meat and Livestock Australia (MLA) has launched its highly-anticipated annual summer Australian Lamb campaign, pulling a 180 on its old campaign messaging in the process. The advert, which launched across free to air and ...
Cadbury’s latest ad is short and sweet - Marketing Mag
WEBJun 7, 2022 · Cadbury continues on its small moments of generosity storyline in its latest spot Garage.. Following on the success of Cadbury Dairy Milk’s previous short film spots that include Mum’s Birthday and Fence, Cadbury’s mission for authenticity shines through.The latest 30 second spot is directed by celebrated director Steve Rogers.
Thodey’s legacy: How Telstra transformed for a brilliantly …
WEBMarketing Mag February 23, 2015. As David Thodey prepares to hand over the reins, customers are now firmly and proudly on Telstra’s centre stage. Lisa Schofield looks back at this iconic Australian brand’s quest to redefine its purpose as a launch pad for the future of a connected Australia. T here are some brands that feel as true blue ...
Uber Eats launches its Australian Open campaign with some …
WEBJan 18, 2022 · What started out as a food delivery app, Uber Eats is using its Aus Open campaign to let consumers know it delivers more than just meals. The company has launched its national campaign using tennis greats Nick Kyrgios and Ash Barty alongside commentator Todd Woodbridge. The TVCs have been launched with a twist though.
Share a Coke campaign post-analysis - Marketing Mag
WEBJun 22, 2012 · Results. The campaign exceeded expectations with millions of Australians getting together and ‘Sharing a Coke’ either virtually or literally. Young adult consumption increased significantly during the campaign, up by 7%, making 2011 the most successful summer ever. The campaign earned a total of 18,300,000-plus media impressions.
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