Social Samosa
WEB1 day ago · By Pranali Tawte. Jul 19, 2024 20:05 IST 5 Min read. Social Samosa is an online publication reporting on Advertising, Marketing, Digital & Social Media News, Trends, Campaigns and Case Studies.
PSA campaigns that helped humanity through difficult times
WEBFeb 22, 2021 · PSA campaigns have somewhat formed the structure of advertising to become the backbone of the industry. These campaigns not only deliver a message in public interest but also help in changing public attitudes and behaviour towards a social issue, bringing about a difference on the ground level. The Pulse Polio campaign by the …
Agency Feature: SocioPool - SocialSamosa
WEBSep 29, 2019 · The agency has its own production house called SocioHub. Established in 2015, SocioPool is a leading digital and influencer marketing company that connects brands with passionate and socially-engaged audiences, with the help of influencers on YouTube, Instagram, TikTok as well as singers and celebrities. We are the first company to have …
Social Throwback 2021: Instagram 's year of pushing content …
WEBDec 14, 2021 · From giving users more tools to create collaborative content to allowing everyone to share links on Stories, 2021 was 'a year of giving' at Instagram. The platform was seen heavily democratizing content creation - making minimum edits accessible and views ample for Reels. A year heavy with growth and lessons, Instagram shone brightly …
Brand Saga: Love for Rasna that refuses to fade... - SocialSamosa
WEBJul 17, 2019 · Mudra remained to be the brand’s creative aid till 2005 after which the mandate was moved to Dentsu. The association lasted till 2009. As per online reports, in a bid to keep up with the changing times Rasna too experimented with various taglines, like ‘Relish a Gain’ in 2002 symbolizes its health benefits and thirst-quenching quality and …
Brand Saga: Society Tea- Brewing successful concoctions since 1933
WEBMar 13, 2019 · Local Brand v/s MNC share. An article highlights how even after spending huge dollars on advertising, MNCs like HUL and Tata were unable to get the target share in the heavily segmented and local market. It mentions, during 2010, even as Tata and HUL were losing over the past two years, regional players — such as Wagh Bakri in Gujarat; …
Social Throwback 2022: Top 50 Indian ad campaigns - SocialSamosa
WEBDec 26, 2022 · Social Throwback 2022: Top 50 Indian ad campaigns. Indian advertisers took a big swing towards embracing technology in creativity this year. Social Samosa speaks to NCDs and CCOs to curate a list of the top Indian ad campaigns that stood out. The Indian advertising industry is a hotbed of ideas. It is rich in culture, full of humour …
Case Study: How Nykaa Man used social media to create
WEBJan 19, 2020 · The case study decodes how Nykaa Man leveraged Instagram to create awareness not only around the brand but also the men's grooming category. The campaign aimed at establishing men's community on social media to start conversations around men's grooming and buy products from the site created for them. Brand - Nykaa Man. Agency - …
Chumbak Marketing Head on creating lifestyle-driven …
WEBMar 16, 2021 · In conversation with Shazia Zafar, Head – Marketing, Chumbak, we recount the methodology behind creating a social media strategy that strikes balance between being promotional with product integrations and being visually appealing with aesthetics, along with insights on the content creation and distribution strategy for the brand.
Social Throwback 2023: Top 50 Indian ad campaigns - SocialSamosa
WEBDec 5, 2023 · The rest of the campaigns are put together by Social Samosa after a thorough discussion with the entire team. Here are the top 50 Indian ad campaigns of 2023 in no particular order: Cadbury Celebrations - #MyBirthdaySong. 5 Star - Nothing University. Happydent - Sign to Smile. CRED - Fills most voids ft. Zeenat Aman. Black & Decker - …