WB Bottle Supply was founded during the Great Depression when Wilfred Wing Sr. and his partner Ed Berger would spend their days collecting bottles at the local dump, cleaning, and re-selling them. In 1932, WB Bottle's operations officially began in a store outlet and warehouse on the south side of Milwaukee. A few months later, Wilfred Wing Sr. bought Berger's share of the business for $50.00, and by 1937 the business had moved to a 24,000 sq. ft. warehouse and office building. Nine years later, Wilfred Wing Jr. and his brother Jerry took over the family business. WB Bottle began their in-house silk-screen decoration in 1954, attained their first distributorship two years later, and moved operations to an 80,000 sq. ft. building in 1964.