BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures.

BYU freshman AJ Dybantsa took to Instagram to announce a personal invite for fans to gain access to exclusive, behind-the-scenes content of his life.

Before AJ Dybantsa has even stepped onto the court in a BYU uniform, he’s already rewriting the playbook for college ...

AJ Dybantsa, the No. 1 player in the 2025 class, who committed to play for the BYU Cougars, is expanding his presence in the sports world, suggesting potential developments that extend beyond the ...

With the revenue-sharing agreement comes a crackdown on NIL (name, image and likeness) deals. Prior to revenue sharing, the ...

Texas quarterback Arch Manning is projected to enter his first season as a full-time starter while ranked as the highest-paid ...

BYU’s Honor Code has long been a matter of contention, Tribune columnist Gordon Monson writes. Quarterback Jake Retzlaff anticipates he is about to be the latest example.

For Dybantsa, in addition to his latest move, he now has NIL deals with major brands such as Nike, Fanatics and Red Bull. His ...

Fanatics and Fanatics collectibles are set to partner with incoming BYU freshman AJ Dybantsa in one of Fanatics “most significant NIL deals ever,” the company announced on Wednesday. The deal is set ...

These landmarks set a precedent for how future high school athletes can position themselves in the new world of NIL (Name, Image, and Likeness) marketing.

You feel like you can skip steps when you really can't,” Duke coach Jon Scheyer said. “You have to start from ground zero ...