Ritz, Poppi, Sour Patch, Dunkin' and more companies are celebrating April Fools' Day, but one is more serious than the others. See all the jokes here, and read on to find out which deal is for real

The origins of April Fools’ Day are mysterious, and historians haven’t been able to pinpoint exactly how the annual celebration of hoaxes began. But these days, it’s a bona-fide marketing tradition. With numerous brands getting in on the joke each April 1,

Now that it's April 2nd, let's go back over the 21 best and worst gags we saw this year. April Fools' Day is officially over, and we saw a ton of gags — varying from the actually rather funny UFO robot lawnmower to chicken curry flavored ice cream that should seriously get someone put in jail.

From Durian-scented perfume to a fake Ariana Grande live performance, here are 10 April Fools' pranks pulled by brands in Singapore.

From pickle and tabasco milk to fried chicken toothpaste, food brands — and Cardi B — are pranking the internet on April Fools’ Day. Here are the best ones.

While meant to be a joke, the fake offerings can generate valuable buzz and in some cases lead to real product launches.

Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social media presence in 2025, you really, truly only have four options on April Fools’ Day:

The early days of spring brings April Fools' Day, a day when brands and companies try to spring some goofy pranks on you – remember last year's “Baby Translator” app and 7-Eleven's hot dog ...