From Cadbury launching goo sachets to Birds Eye finally revealing what happens to waffle holes, here are the gags that really got us this year.

It’s almost that time of year, that day on the calendar that sparks either immense joy or general annoyance. April Fools’ Day. The holiday, which has had varied iterations across a number of western cultures over the centuries , is solidified in the United States, and specifically, in the nation’s schools.

April 1 always seems to begin with social media users reminding everyone that it’s April Fools’ Day. At this point, do we really need a reminder? Brands and celebrities give it a go every year, often with extremely elaborate posts that fool almost no one.