Now, Southwest Airlines will exclusively be helping them to do that. Per a press release on Thursday, Southwest is now the official airline of the Southeastern Conference. The deal with the league and its television network started at the beginning of July and will include several sports at its member schools.

The airline will also activate content across SEC Network linear, streaming, and social platforms beginning this season.

Southwest Airlines Co. (NYSE: LUV) today announces a new, multi-year sponsorship agreement with the Southeastern Conference (SEC) and SEC Network to be the "Official Airline of the SEC." The deal—officially launched on July 1—will primarily highlight the athletic contributions to SEC football,

"Southwest Airlines is proud to be joining the SEC roster as the airline of choice and getting sports fanatics to their favorite games with ease," said Jennifer Bridie, Vice Presi