Xfinity has held the naming rights to NASCAR's No. 2 division since 2015, but next year, it will be known officially as the NASCAR O’Reilly Auto Parts Series. The company will be the fourth brand to hold the naming rights to the popular series,

The NASCAR O‘Reilly Auto Parts Series hits the starting line Feb. 14, 2026, and airs exclusively on The CW Network. DAYTONA BEACH, Fla. (Aug. 18, 2025) — In an evolution of O‘Reilly Auto Parts‘ long-standing relationships throughout the sport,

Look for some new logos when O’Reilly Auto Parts becomes NASCAR’s title sponsor for its second-tier series in 2026. All races will again be on The CW Network next season. O'Reilly Auto Parts was founded in Springfield, Mo., in 1957. The chain of automotive parts stores now numbers more than 6,400 across 48 states, Puerto Rico, Mexico and Canada.