Dana Hork, Co-founder and CEO at Beers With Friends, said the overall sentiment about Black Friday at an event her boutique creative agency hosted on the topic this month was that it no longer means anything.

You don't have to wait until Black Friday to score these deals from Amazon. These stellar early discounts on Wirecutter-approved products are already available.

Black Friday may be less than two weeks away, but that doesn’t mean you should wait to shop. Many retailers are already offering their best prices of the season, so if you don’t take advantage of a great discount as soon as you see it,