"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality ...

Popularized on TikTok by Jools Lebron and other trans creators, "demure" is now Dictionary.com's annual word of the year for ...

“Demure” went from being a simple six-letter adjective to a pop culture phenomenon in August, after a beauty influencer named ...

Its exact meaning is hard to pinpoint, as a word once associated with shyness and modesty has taken on a whole new life ...

"Demure" is Dictionary.com's word of the year, with all the credit for its popularity going to lifestyle and beauty influencer Jools Lebron and her catchphrase, "very demure, very mindful." ...

Dictionary.com names "demure" as the year's top word following Jools Lebron’s satirical TikTok video reminding women to be ...

From a viral video on TikTok to Dictionary.com’s Word of the Year, “demure” has been on everyone’s minds this year, thanks to ...

Dictionary.com’s 2024 Word of the Year is demure. The word took the internet by storm this summer thanks to a TikToker’s ...

VERY DEMURE, VERY CUTESY, VERY MINDFUL. “Demure,” a word that went viral over the summer, has been named Dictionary.com’s 2024 word of the year — beating out other contenders like “brain ...