‘Everyone must go!’: New Zealand’s latest tourism campaign sparks ridicule
New Zealand’s new tourism campaign - with its slogan “Everyone must go!” - has prompted ridicule from opposition politicians and some members of the public who compared it to a clearance sale advert.
'Everyone must go': New Zealand's tourism drive draws ire
Depending on how you read it, New Zealand's latest tourism tagline can be a well-meaning plea for people to visit - or a threat to kick Kiwis out. "Everyone Must Go!" reads a slogan printed across posters of people in New Zealand's majestic landscapes - part of a NZ$500,
Kiwis mock Tourism New Zealand ‘Everyone must go’ campaign
Morning Report listeners — have been brainstorming alternatives to the newly unveiled ‘Everyone must go’ tourism campaign. Prime Minister Christoper Luxon and Tourism Minister Louise Upston on Sunday launched the $500,
New Zealand needs tourists right now, but locals say its newest campaign is cringeworthy and tone-deaf
New Zealand's new tourism campaign aimed at Australians, 'Everyone must go!' faces local backlash as the nation grapples with job cuts and emigration.
New Zealand’s ‘everyone must go’ tourism campaign mocked by locals heading for the exit
A New Zealand tourism campaign called “Everyone Must Go” is drawing derision at a time when New Zealanders themselves are leaving the country in droves.
New Zealand tourism campaign slogan sparks fury
Prime Minister Christopher Luxon said he ‘[knows] there’s lots of chat about whether everyone loves the slogan or not.’ But ‘the fact that we’re talking about it is a go
Country with soaring emigration sparks fury with 'Everyone must go' tourism campaign
The New Zealand government recently announced a new slogan to attract visitors to the country - ‘Everyone must go!' - as part of a new £227,000 campaign.
NZ's Use of Word 'Go' in Tourism Campaign Riles Locals
Every once in a while, a destination's tourism campaign raises eyebrows or otherwise falls flat—and it's now New Zealand's turn for an ad blitz aimed at neighboring Australia, its biggest tourism market.
‘Everyone must go’: Bold NZ tourism campaign backfires
An ambitious Kiwi tourism campaign targeting Australians is being mocked at home and around the world, with comparisons to a ...
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“Everyone has to go”: PR disaster causes ridicule
New Zealand actually wanted to attract visitors from Australia with a new tourism campaign - but the campaign is causing a ...
Everyone must… joke? Listeners mock NZ's new tourism slogan
Critics say the new phrase, 'Everyone Must Go', sounded like a clearance sale - so they came up with alternatives.
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Everyone must go – Kennedy Agyapong’s brother demands mass resignation of NPP executives
“We need to undertake reforms. The reforms are already underway and everyone is bringing their suggestions, but as for the executives, all of them must resign,” he stated. In the 2024 ...
New Zealand faces heat for tourism ad targeting Australians: ‘Sounds like we’re in a clearance bin’
Sounds like we’re in a clearance bin’ - Campaign featuring slogan ‘Everyone Must Go’ was aimed at creating a ‘sense of ...
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'Everyone must go': Australians targeted in new tourism campaign
The Australian campaign, dubbed 'Everyone must go', would cost taxpayers $500,000, she said, and would be followed by more ...
Opposition pans 'Everyone Must Go' ads for toilet-queue tone
Labour and the Greens say the government should focus spending on tourism infrastructure like tracks, toilets and protection of nature instead of more advertising.