Inside Formula One’s leap to Apple TV to reach the ‘minds of American fans’

F1 has announced a landmark agreement with Apple to screen races in the United States. Here's how the deal came together.

Apple just stole something massive from ESPN—and no one saw it coming

Apple TV will stream all F1 racing events ad-free—no add-on pass required—as part of a 5-year, $140 million-a-year agreement.

Morgan Stanley: F1’s Apple deal has a modest financial impact but strategic upside

Morgan Stanley analyst Benjamin Swinburne said in a note to clients on Monday that Liberty Formula One’s (NASDAQ: FWONK) new five-year U.S. broadcast deal with Apple TV marks a calculated bet for ...

Apple TV Revs Up to Compete, For Real, In Streaming

A "vibrant" rebrand, a major bundling pact with NBCUniversal and a blockbuster $750 million deal to nab Formula 1 from ESPN ...
Sports Business Journal

F1, Apple clinch five-year media rights deal as racing series pins U.S. hopes on tech giant

Apple and Formula One Management on Friday confirmed their new U.S. media rights partnership, as the racing property bets on ...

YouTube TV viewers are left in the dust as Formula 1 moves to Apple TV

The news comes from 9to5Google, sharing that YouTube is losing the sport, as it heads to Apple TV. The broadcast of events ...

F1 roundtable: Will the Apple TV deal harm casual fan interest in America?

F1 fans in the United States want to know what the sport's new TV deal means for their access. Our experts discuss this news ...