Keep scrolling for a full rundown of everything I'm eyeing from H&M's new collection. These picks include elevated basics, ...

First, set the scene with a signature scent. H&M Home’s new Salted Sea candle will transport you to the coast with notes of ...

It'll be a constant 70 degrees and sunny in New York next week, so I've finally put my winter wardrobe in storage. However, I ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

H & M Hennes & Mauritz's profitability suffered amid heavy investment and higher costs. See why tariffs and economic anxiety ...

The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad campaign.

Including Iris Law, who opted for a plunging red figure-hugging midi dress. The spaghetti-strap, minimal number was embellished with the designer's signature 3D floral decoration positioned right at ...

H&M is the latest company to pursue a trend that has unsettled some fashion industry insiders. As the use of images generated ...

Fashion giant H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on ...

The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models. By Christine Hauser In two photographs taken for the fashion retailer ...