What makes the product so unique is how multifunctional it is. Either follow the natural lip line, overline for extra volume or fill in the lips entirely. For nourished lips with

Courtesy of Hailey Bieber/Instagram Hailey Bieber is finally sharing all the secrets behind her picture-perfect lip combo. Bieber, 28, took to Instagram on Tuesday, January 21, to share her beauty brand,

Hailey Bieber knows how to build the hype around a product. The beauty mogul, influencer (she has a casual 54 million followers) and model has been teasing a new launch from her beauty brand Rhode for months. Now, the peptide lip shape is finally here.

We've waited years to finally complete Hailey Bieber's go-to lip combo, complete with a lip liner and her Peptide Lip Treatment. Now, you can finally shop it.

Its latest launch, Peptide Lip Shape, is set to redefine beauty. Hailey Bieber talks inspiration, vision and building Rhode.

Within the last couple of years, incorporating a lip liner into my day-to-day makeup routine really happened for me,” Bieber tells me via Zoom, a few hours before being spotted in Aspen, Colorado on a snowy escape with her husband Justin.

On Friday, Jan. 24, the model and beauty founder, 28, announced the launch of the brand's highly anticipated lip product, Peptide Lip Shape. To celebrate the launch, Rhode released a star-studded campaign featuring Canadian pop singer Tate McRae and models Yoon Bae, Anyier Anei and Mahi Kabra.

While a dewy skin look is non-negotiable, Hailey also confesses that she does “a lip combo every single day” to make her lips look fuller. Using the Peptide Lip Shape, the basis of her technique is to circle and define.

Lip liners have had a major redeption arc in the last year. The latest beauty brand to sign on (or, should we say get in line) with the trend? Hailey Bieber ’s Rhode. The beauty entrepreneur, model, and new mother has been teasing today’s launch for the last month—and finally, the Rhode Peptide Lip Shape is here.