Jaguar has unveiled an electric concept car, the Type 00, but critics are deriding it as "Barbie Pink" amid rebranding controversies.

Jaguar’s controversial new concept electric car has been leaked online – showing the vehicle in Barbie pink. Images appearing to show the new model have been posted on X by Autocar magazine showing the sleek, low-slung vehicle with a long bonnet and wide grille.

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, which was promoted in a video ad that featured androgynous models in bombastic outfits, including one man wearing a dress and, most notably, no cars anywhere in sight.