Jaguar's rebrand has been criticized as 'woke.' Marketing experts say it's either 'bonkers' — or a genius disruption.
Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...
Jaguar’s Controversial EV Relaunch Has Leaked Online
Ahead of the official reveal at Miami Art Week, snaps of the brand's Design Vision Concept have surfaced in all their ...
Jaguar's new branding was controversial. Wait till you see the new Jaguar concept car
Jaguar, the car company equivalent of a three piece suit, seems determined to ruffle some feathers. A few days ago, Jaguar ...
The cat’s out of the bag but Jaguar’s rebrand still feels like a stray
Just hours before the official unveiling in Miami, the car maker’s reinvention has now leaked online. Having already branded ...
Jaguar’s woke ad shows just how out of touch companies are with consumers
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
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This Is Jaguar's Vexed Design Vision Concept; Mere Hours Before We're Supposed to See It
The 102-year-old company has recently announced a major rebranding, possibly its biggest ever, as it tries to reinvent itself ...
Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Coming soon | Jaguar Type 00 concept - prices, specs and release info
Following a spectacular brand relaunch, Jaguar has shown us the first car of its new era - the Type 00 concept ...
Jaguar is making an all-electric comeback – first official pictures plus all you need to know
Jaguar’s transformation started with the reveal of its new brand identity featuring an all-new logo – Jaguar calls it a ...