As Olympic Champion Simone Biles and former NCAA gymnast Olivia 'Livvy' Dunne took center stage at the Kentucky Derby, they spotlighted a growing trend: the rising market power of women’s sports stars.

Simone Biles made a show-stopping appearance at the 2025 Kentucky Derby over the weekend, turning heads in a glamorous lilac ensemble.  Accompanied by her husband, Jonathan Owens, Biles joined a star-studded crowd that included celebs like Chris Tucker,

Olympic gold medalist Simone Biles received a lot of negative feedback for her rendition of a Kentucky Derby tradition.