Buoyed by all this Bitcoin buying, MicroStrategy has skyrocketed in value. The company's stock is up more than 100% this year, compared to 40% for Bitcoin and less than 20% for the S&P 500. Obviously, MicroStrategy's all-in Bitcoin strategy has paid off so far. But is this something individual investors should be emulating?

MicroStrategy will raise $700 million in convertible senior notes to pay off $500 million of debt and bolster its Bitcoin hoard.