After the 2024 Olympics' viral success on TikTok, the Paralympic Games are ready for their own social media spotlight, ...

But there was a shift happening this year. In 2024, TikTok and Instagram changed the way athletes approach the Olympics. That, along with recent updates to the official Olympic rules, helped even ...

Some say it can reshape conversations about inclusion. Others call it offensive mockery. In any case, it’s one of sports’ ...

"I love any type of coverage that sparks discussion," U.S. opening ceremony flag bearer Steve Serio says of the Paralympics' TikTok account.

Jordan Chiles may have had a topsy-turvy ride at the Paris Olympics, but she doesn't wish to focus on just the controversies.

Discover the shocking truth about TikTok videos: 8 out of 10 fail to capture attention and generate positive emotions, ...

Filled with viral moments, star-studded competitions and splashy Parisian backdrops, the Paris Olympics racked up more than 1.3 million posts on Tiktok, an increase of 1,828% on the Tokyo Games ...

OUI!” TikTok videos that we’ve seen athletes, fans and pretty much everyone else do while the Olympics has been going on.

Even though the Raygun memes of her performance at breaking in Paris are still coming in fast and furious, her return from the Olympics looked like the hero’s welcome she deserved. Per a TikTok ...

The deal means TikTok will reach 3 million-plus homes around the capital, where it is lobbying for its existence.

Sept 5 (Reuters) - TikTok and a group of creators on the popular short video app have tapped a pair of leading U.S. Supreme ...