Oxford University Press has named “rage bait’’ as its word of the year, capturing the internet zeitgeist of 2025 ...

According to Oxford, the term "rage bait" was first used online in 2002 in reference to the reaction of a driver who is flashed at by another driver requesting to pass them. The phrase then evolved ...

In a social media post shared by Oxford University Press announcing its choice for the 2025 Word of the Year, clever commenters found the choice curious, with many asking, “Isn’t that 2 words?” Others ...

Last year, OUP named “brain rot” as the Oxford Word of the Year 2024, defined as “the supposed deterioration of a person’s mental or intellectual state, especially viewed as the result of ...

Rage Bait has been named the Oxford University Press’ word of the year for 2025, beating out Aura Farming to the title.

The 2025 selection follows its predecessors, "brain rot" from 2024, "rizz" from 2023 and "goblin mode" from 2022.

Oxford University Press has named "rage bait" the word, or phrase, of the year, after beating out "aura farming" and "biohack ...

The term "has become shorthand for content designed to elicit anger by being frustrating, offensive or deliberately divisive ...

Oxford University Press has named “rage bait” its 2025 word of the year, highlighting the growing influence of anger-driven online content in shaping public conversation. The announcement followed a ...

The dictionary publisher's annual pick, based on spikes in search data, reflects the themes and anxieties that shaped 2025.