MSNBC will change its name later this year as part of Versant’s separation from NBCUniversal, according to CNBC. The political news network will drop the peacock logo and rebrand as My Source News Opinion World,

MSNBC announced a new name for the network on Monday after being thrown out of the NBCUniversal club and forced to drop both the NBC and the peacock logo from their branding. The network’s new name will be MS NOW.

In addition to MS NOW, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but retain its name

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.

Now, MSNBC is MS NOW. As MSNBC leaves NBCUniversal for Versant (fka SpinCo.), the cable news channel is rebranding to an acronym that stands for My Source for News, Opinion and the World. Right, so the MS no longer stands for Microsoft, but it’s still there.

MSNBC will undergo its biggest identity shift in decades, as the cable TV network splits from NBC News.The channel will be known as

In an internal memo, MSNBC President Rebecca Kutler said the rebrand "allows us to set our own course and assert our independence as we continue to build a modern newsgathering op