The group announced the closure of Afound in August due to a lack of demand. Secret Sales said its acquisition of Afound will "solidify its position as a dominant force in European off-price retail".

LONDON - H&M Group's digital fashion outlet Afound has been acquired by Secret Sales, an off-price fashion marketplace.

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Secret Sales has acquired H&M Group’s digital fashion outlet, Afound. The marketplace for off-price retail in fashion, ...

Fashion marketplace Secret Sales has acquired H&M‘s former outlet platform Afound, aiming to strengthen its European market ...

LONDON — H&M Group’s digital fashion outlet Afound has been acquired by Secret Sales, an off-price fashion marketplace. Secret Sales is part of Perwyn’s portfolio, a European private equity ...

Join Sam Champion and Dani Beckstrom who are rounding up the best gifts for everyone in our Secret Sales holiday special - with 106 exclusive deals. ABC Secret Sales holiday gifting recap Best ABC ...

Join Sam Champion and Dani Beckstrom who are rounding up the best gifts for everyone in our Secret Sales holiday special - with 106 exclusive deals. ABC Secret Sales holiday gifting recap Best ABC ...