The latest episode of Travis and Jason Kelce’s podcast New Heights exploded in popularity thanks to the duo’s in-depth interview with Taylor Swift. The pop mogul announced her new album, The Life of a Showgirl, and gave what might be her longest and most candid interview ever, clocking in at more than two hours.

Taylor Swift's upcoming album release and her love of all things orange isn't lost on her fans — or businesses clamoring for a piece of the action.