If you’ve ever experienced a tingling sensation on your skin in response to a certain visual or sound, you may have had an autonomous sensory meridian response—or ASMR as it’s more commonly known as.

According to the National Library of Medicine, ASMR is a newly coined abbreviation for "Autonomous Sensory Meridian Response." Colloquially, ASMR is also known as “brain tingles." It is used to ...

Only some people experience ASMR, a trait where people may feel a tingling sensation on their scalp and back of the neck in response to auditory and/or visual stimuli. There is a wide range of sensory ...

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In the video below, a young woman picks up a brown leather wallet, rubs it between her hands, then shakes it. The zipper pull trembles against the rows of linking teeth with a tinny sound. These ...

Autonomous sensory meridian response — or what’s more commonly referred to as ASMR — is a calming, pleasurable feeling often accompanied by a tingling sensation that’s often triggered by sounds ...

Apple posted four ASMR videos to its YouTube page on Wednesday, advertising the company's "shot on iPhone" campaign. ASMR is a trendy kind of video that uses soft sounds to help people feel calm.

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. I have just spent 38 minutes looking at someone unwrapping three bars of chocolate. Before that, I watched a ...