Picture this: an enterprise employee clicks on what appears to be a verified ad from a trusted brand on Google. But the ad is anything but verified – it’s convincingly spoofed and redirects to a ...

Reddit's ad revenues rose 61% YoY in Q1 2025, driven by growth in performance-focused ad campaigns. DPAs and new tools like Meta import and Smartly.io helped scale conversion-led advertising on Reddit ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Khatib, co-founder and CEO at Granite Media. One of the most powerful aspects ...

AI isn’t just burning through energy and compute; it’s also dominating conversations across the entire ad industry. Marketers and media buyers are getting more comfortable talking about ad campaigns ...

The advertising stack is bloated because there are too many hands reaching for a piece of the pie. But as we add systemic measurement into the mix, the economics of programmatic begin to collapse.

Content Ignite, the publisher-first advertising technology and monetisation platform, has today (April 3rd, 2024) announced the launch of Fusion Ad Stacks, a groundbreaking new feature of its Fusion ...

Now, X is hoping to juice that growth further with a new ad platform.

The UK’s Competition and Markets Authority (CMA) has launched a new investigation into Google’s advertising business over fears the company is unfairly freezing out competitors. It’s the second open ...