When Puma announced on Thursday that former Adidas sales chief Arthur Hoeld would become its new CEO, replacing Arne Freundt over “differing views on strategy execution,” it wasn’t just a routine ...

Add Yahoo as a preferred source to see more of our stories on Google. A potential merger between Adidas and Puma could be on the way. Via Getty Images/Joe Prior/Visionhaus A potential reunion between ...

Adidas’ trademark three-stripe emblem will have its day in court against longtime industry rival Puma. The athletic brands’ latest drama stems from Adidas filing a complaint in an Oregon court ...

Established by the brother of Adidas founder Adi Dassler, Puma is headquartered in the same region of Germany and the two have been rivals for decades. Puma is a much smaller company than Adidas, ...

Just a few days after confirming the company was in talks with Puma CEO Bjørn Gulden, Adidas has officially selected the executive as its next CEO. Gulden will start Jan. 1 and current CEO Kasper ...

Poaching Puma SE’s chief executive officer as its new boss would be a coup for Adidas AG, analysts say. But would it be enough to turn Adidas’s limping fortunes around? German sportswear giant Adidas ...

There are those who assure that there is no love equal to which two brothers can express. However, the German brothers Adolf and Rudolf Dassler staged a fierce and relentless fight due to the great ...

Adidas announced Friday that it is in talks with Puma CEO Bjorn Gulden to succeed Kasper Rorsted as its chief executive. Puma announced Arne Freundt as Gulden's successor Friday. The two companies ...

Adidas has appointed the head of Puma to succeed outgoing CEO Kasper Rorsted, betting on his ability to replicate its crosstown rival’s comeback. Norwegian Bjørn Gulden, 57, will become CEO of Adidas ...