With its latest suite of ad products, Snapchat is targeting app marketers and developers. Snap’s “App Power Pack” is an ad suite made up of new ad formats, bid strategies, targeting, optimizations and ...

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified ...

AppLovin Corporation APP is accelerating its transformation from a mobile-first advertising platform into a diversified digital advertising powerhouse. At the heart of this evolution is a strategic ...

Opinions expressed by Digital Journal contributors are their own. PropellerAds’ latest annual report on Telegram Mini Apps depicts a market that has shifted from explosive growth to a more stable, ...

Data analytics company AppsFlyer is eyeing the public markets after reportedly securing more than $1 billion in a Series E ...

AppLovin reported record first-quarter 2026 revenues of $1.84B, up 59% year over year. APP's Axon platform is supporting growth beyond gaming into e-commerce advertising. APP shares gained 53% over ...

Meta CEO Mark Zuckerberg's plans to make WhatsApp a big business involve online ads, marking a major change for the communications app whose previous owners shunned advertising. The debut of ads on ...

Digital Turbine presents a compelling growth opportunity anchored by its robust On-Device Solutions business and expanding App Growth Platform (“AGP”). The company’s international On-Device revenues ...

The mobile advertising technology sector is undergoing rapid evolution as the digital economy matures and user privacy rules reshape targeting dynamics. Two notable players in the space — Digital ...