What’s in a name — especially if it is a mix of letters and numbers? Makers of luxury and near-luxury vehicles are leading the way in complex names, choosing and frequently changing the alphanumeric ...
What’s in a name — especially if it is a mix of letters and numbers? Makers of luxury and near-luxury vehicles are leading the way in complex names, choosing and frequently changing the alphanumeric ...
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No more alphanumerics at Toyota
Toyota looks to be ending its bZ4X naming conventions, at least in Europe, following the launch of its new cut-price electric ...
This week’s big branding news was that Research In Motion, maker of the BlackBerry cell phone, is changing their name to BlackBerry. No doubt this is a smart move for the company, as BlackBerry is a ...
Kia Motors is considering changing its U.S. lineup nomenclature from product names to alphanumerics. The move is being considered at the highest levels of the Hyundai-Kia Automotive Group. In a recent ...
What’s in a name — especially if it is a mix of letters and numbers? Makers of luxury and near-luxury vehicles are leading the way in complex names, choosing and frequently changing the alphanumeric ...
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