The brand refresh was first noted in a press release for the film "F1: The Movie," which will stream on Apple TV in December.

Apple is doing away with the “Plus” from its streaming video service, and will market the platform as “Apple TV” moving forward. The change was quietly slipped into a press release promoting the ...

Apple TV+ is dropping the plus sign for good. On Monday, Oct. 13, the streaming giant quietly revealed that "Apple TV+ is now simple Apple TV, with a vibrant new identity" in its announcement about ...

First there was iTunes video, then Apple TV+, and now just Apple TV. Apple's rebranding of Apple TV+ means that it now has Apple TV, Apple TV, the Apple TV. Alongside its announcement of when its hit ...

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the same name as its connected smart TV device product and app. The tech ...

Apple TV Plus appears to be the next to tweak its moniker. Apple's streaming service "is now simply Apple TV, with a vibrant new identity." The brief mention of the rebrand appeared in a Monday ...

Slow Horses stars Gary Oldman as Jackson Lamb, the cantankerous head of Slough House -- an MI5 station full of dysfunctional agents. Based on the Slough House book series by Mick Herron, the ...

NBCU’s Peacock app now includes code referencing a still-unannounced Apple TV Plus bundle deal. While pricing is not yet available, the app promises savings over separate subscriptions. Users will ...

There's a new Apple TV set-top box on the way that may or may not help this rebrand make sense. Reading time 3 minutes Apple hopes users are ready to settle deep into the couch hollow made by their ...