There is something so ugly about crushing an acoustic guitar. Making it buckle, making the middle of it explode in splinters. That might be personal to me, as someone who grew up with a dad who was ...

Apple unveiled a more powerful — and more expensive — iPad on Tuesday as the tech giant looks to reverse a lengthy sales slump for the gadgets. The Cupertino, Calif.-based firm debuted new versions of ...

Apple's iPads have been on the back burner since 2022—there have been plenty of iPhones and Macs since, even a mixed-reality headset, but it's been two years since we've seen a new tablet. Now the ...

(Bloomberg) -- Apple Inc. rolled out updated versions of the iPad Pro, Vision Pro and entry-level MacBook Pro with the new M5 chip, refreshing the products just ahead of the all-important holiday ...

Apple had social media buzzing on Tuesday after unveiling the latest version of its iPad Air – and another major product upgrade announcement is likely just around the corner. CEO Tim Cook had teased ...

People in the creative world widely panned a commercial showing a giant hydraulic press squishing objects ranging from paint cans to a piano. By Tripp Mickle Tripp Mickle has covered Apple since 2016.

Why did Apple’s ad, created by its in-house creative team, prompt such visceral reactions? Somehow, the company failed to understand the disturbing implications of showing a soulless piece of ...

An ad meant to show how the updated device can do many things has become a metaphor for a community’s fears of the technology industry. By Tripp Mickle Tripp Mickle has been writing about Apple since ...

The seventh generation of Apple's tiniest iPad is finally here, three years since its last refresh. There was no fancy pretaped or live event—the company quietly announced the new tablet through its ...

Posts from this topic will be added to your daily email digest and your homepage feed. There’s a new screen, a new keyboard, and a new chip. But the design is the thing you notice first on the 2024 ...

Apple did not release any new iPads in 2023. However, this year marked a significant change with the introduction of all-new versions of the iPad mini, iPad Air, and iPad Pro. Notably absent from this ...