The pass is available for $100 and discounts up to $50 off food and non-alcoholic beverages on 12 visits throughout the year ...

Applebee’s parent Dine Brands Global Inc.’s push to offer a value meal deal to cost-wary consumers has failed to boost sales at the massive restaurant chain, an analyst at Wedbush said Friday. “While ...

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Dine Brands hopes to boost sales this year with a wider swath of value meals and buzzier advertising after a rough 2024 for Applebee’s and IHOP.

OVERLAND PARK Kan. Applebee’s Grill & Bar is taking an edgier tack in its marketing with the launch of an ad campaign that features a wisecracking apple. The overhaul also extends to redesigns of the ...

CMO Michelle Chin details the return of the fan-favorite offer and the lessons she’s learned in her first few months at the Dine Brands chain.