NEW SHOES: Japan’s Asics is relaunching its Asics Tiger line to target the “sport lifestyle” market. Originally started in 1977, the brand was popular with athletes and sneaker fans until it was ...

The history of Asics isn't as familiar to the sneakerhead community at large as that of brands like Nike or adidas, who have had their stories retold many times by many different channels. That makes ...

Yashita Vashisth is a creative writer, specializing in content related to relationships, self-improvement, and personal wellness. Her thoughtful and relatable articles provide readers with valuable ...

Fashion and sports come together for some of the most aesthetic footwear combinations yet again – here are the exciting ...

NEW YORK — Asics is back in the New York retail fray. Two years after a dispute with a licensee led to the abrupt closure of all 13 of its full-price stores in the U.S., the Japanese activewear brand ...

New brand identity by Bruce Mau Design (BMD) for ASICS Tiger sportswear. The system is “inspired by the overlapping wild postings on the streets and applied through the use of bold brand photography ...

Asics is building on the growth of its fashion label, Onitsuka Tiger, by opening a dedicated shoe factory where every stage of production is handled by local craftspeople. Next up? Beauty and food.