This is the story of how AXE took the most mundane category benefit and the most banal advertising construct and used them to make the most talked about commercial of 2010. In the shower category, ...

Axe, still in the midst of its #FindYourMagic campaign, is kicking off a new video series that celebrates the creative thoughts men think while showering. The first video in “Shower Thoughts,” which ...

One of the most popular subreddits on the hobo in a three-piece suit that is Reddit.com is called r/showerthoughts. It is a repository for “shower thoughts,” those profoundly stupid, or stupidly ...