The B2B Marketing Framework Is Outdated—Here’s A Modern Replacement

The funnel framework is outdated and incomplete for many reasons. The biggest is that it maps the buyer’s journey through the ...
brandequity.economictimes.indiatimes

SaaS CMO Circle: How full-funnel strategy is key to defining B2B marketing RoI

B2B marketing is being reshaped by tighter budgets, longer buying cycles, and growing pressure to prove revenue impact. Insights from LinkedIn’s SaaS CMO Circle show how marketers are moving beyond ...
B2B Marketing Magazine

Moving Beyond the Funnel in 2026: How Collaboration and Co-Creation Are Driving the Next Evolution of B2B Marketing

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...
B2B Marketing Magazine

Top-of-the-Funnel Tips for Turbo-Charged B2B Lead Generation

While top-of-the-funnel (TOFU) marketing activity has traditionally been left to our B2C cousins, more and more B2B companies are taking on the challenge of attracting prospects using inbound ...
Marketing

AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth

B2B marketers face growing pressure to deliver results at every stage of the buyer's journey. The convergence of advertising technology (adtech) and marketing technology (martech) is key to moving ...
The Business Journals

Stop measuring B2B marketing campaigns like consumer ads

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. “We just spent a bunch of money on advertising. Why don ...
The Business Journals

Why the brand vs. lead generation debate is holding B2B marketers back

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Most business-to-business marketers say they are looking ...
Demand Gen Report

Marketing’s Anatomy: Saving Your B2B Funnel

Some funnels thrive. Others show warning signs before they collapse. The marketers who win are the ones who spot the symptoms early and act fast. Step into the marketing ER with NetLine’s Josh Baez ...
Demand Gen Report

MiQ Report: B2B Marketers Must Replace Funnels With Flexibility

MiQ’s report argues the traditional marketing funnel no longer matches real consumer behavior, with 87% of people switching digital activities at least hourly and 42% describing their path to purchase ...
Chief Marketer

4 Steps to Optimize Personalized Journeys for Gen Z B2B Buyers

Mastering the sales funnel is integral for any B2B organization. But the B2B buyer landscape is changing, and closing leads is becoming harder, with less than half of forecasted B2B sales being ...
CMS Wire

3 Questions B2B Marketers Should Ask About the Dark Funnel in 2023

What you need to ask if you want to better understand, influence and measure your own dark funnel in 2023. Remember the quote of debatable origins that goes something like this (I’m paraphrasing), "I ...