A humorous ad created with agency Doner cheekily sets the mood and highlights the manufacturer’s line of lighter products.

Do you know how many pens are in the average American household? The answer is 114—and Gonzalve Bich, CEO of Bic, the French manufacturing giant for pens, lighters, shaving razors, and more, is likely ...

None of this is to say that I was dismissive about the idea of trying the product; the OG Big Flex 5 is my top-rated disposable razor and the only one I use with any regularity—it’s a mainstay in my ...

Many traditional companies looking to create buzz like to present themselves as tech companies. Restaurant chain Sweetgreen once said it acted more like a tech company than a purveyor of food. The New ...

Clichy, France – December 4 th, 2025 – BIC announces today that following a thorough review of Rocketbook and the tattoo activities grouped under Skin Creative, the Group has decided to discontinue ...