In the disposable shaving razor industry, building a better razor has been a numbers game. First there was the single-blade, then the double blade, then the triple blade. One company even came out ...

Back in 2012, Bic got the kind of attention no brand wants. Its launch of a Bic Crystal pen designed “for her” generated widespread ridicule — including a popular satiric video by Ellen DeGeneris.

Eric Andre and Annie Murphy live the smooth life with the new BIC EasyRinse razor's patented anti-clog technology. PHOTO COURTESY BIC Shelton-based manufacturer BIC has teamed up with comedian Eric ...

The brand is debuting the EasyRinse razor with its “All Shave. No Clog,” campaign starring comedian Eric Andre and actress Annie Murphy. BIC is launching its newest razor innovation with some majorly ...

For most, getting the perfect shave using a razor can prove to be quite difficult. And if you identify as a woman, it can be even more stressful, as most razors marketed towards women tend to have ...

Bic wants to start a razor revolution. The company is introducing a product called the EasyRinse, with non-clogging innovations that it claims as the biggest news since the disposable razor debuted ...

FRIEDRICHSHAFEN, Germany—Materials maker Avient Corp. has sharpened its approach to sustainability. The Avon Lake, Ohio-based firm is supplying a recycled content thermoplastic elastomer to iconic ...

Bic wants to design better razors via a new prototype of a connected wet shave called the Next Bic Thing. It looks like a normal five-bladed shaver and handle, but it can capture tons of shaving data, ...