There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

Pens have a way of constantly disappearing. It’s like magic—they practically evaporate in your hand mid-use. Whether you like to journal, need your written-out to-do lists to get through the day or ...

SHELTON, Conn. Bic celebrated the official launch of its Easy-Glide System ink technology, which has been incorporated into its Velocity retractable, Atlantis retractable and Pro+ ball pens. The ...

A bunch of Bic pens are currently on sale — today only — at Amazon, including several that made it onto our sprawling (and somewhat controversial), obsessively compiled ranking of the 100 best pens.

In a bid to cash in on back-to-school shoppers stationary manufacturer BIC has launched a TV commercial advertising its girls-only Bic For Her pen range. The pink and purple writing tools which were ...