SAN FRANCISCO, CALIFORNIA: Elon Musk has taken a fresh swipe at longtime rival Jeff Bezos, accusing him of being a “copycat” after reports revealed that the Amazon founder is re-entering the tech frontlines to lead a new artificial intelligence company, Project Prometheus.

Tesla’s CEO Elon Musk has taken a swipe at Jeff Bezos as Amazon founder recently unveiled a $6.2 billion new AI startup named Project Prometheus. In a recent post on X, Elon Musk, the

X owner Elon Musk joked about Amazon founder Jeff Bezos’s newest venture in artificial intelligence, two years after Musk launched his own AI chatbot. Bezos is jumping into the crowded AI industry by becoming co-CEO of Project Prometheus,

Project Prometheus represents Bezos’s first significant operational role since he stepped down as Amazon CEO four years ago. The venture will be co-led by Vik Bajaj, a former Google X scientist who has collaborated closely with Google co-founder Sergey Brin.

Jeff Bezos is back in the tech spotlight, this time with a massive $6.2 billion (approximately £4.7 billion) artificial intelligence venture. The former Amazon CEO has launched Project Prometheus, a well-funded AI start-up that marks his return to an executive role and signals a bold new chapter in his post-Amazon career.

Elon Musk has accused Jeff Bezos of being a “copycat” after the Amazon billionaire entered the AI race. Bezos is backing a new AI startup called Project Prometheus and will return to the trenches as co-CEO, The New York Times reported, citing several sources familiar with the project.

Elon Musk's comments come days after he mocked Jeff Bezos. During a conversation with Joe Rogan, the Tesla CEO poked fun at the owner of Amazon's drastic change in appearance over the years:

This will also mark Bezos’ return to a formal operational role for the first time after stepping down as Amazon’s CEO in 2021, handing the role over to Andy Jassy. He will serve alongside Vik Bajaj, who is the co-CEO and co-founder of the AI startup – Project Prometheurs.

A rivalry between Jeff Bezos and Elon Musk has centered on the space sector. That rivalry now heads to artificial intelligence with a new company launched by Bezos.