From pole dancing to tattoo prep, the campaign aims to highlight the effectiveness of the brand’s razor starter kit. And earlier this year, Billie rolled out a campaign starring actor Jameela Jamil to ...

Counterintuitive marketing: A Billie's campaign encouraged women to feel free not to shave underarms for swimming. If the Federal Trade Commission has its way, the makers of Billie razors for women ...

Achieving smooth, stubble-free skin doesn’t have to be a chore with the right tool in your hands. Whether you’re prone to sensitive skin or looking for a quick and effective shave, the right razor can ...

Direct-to-consumer shaving brand Billie’s latest campaign, released on Tuesday, expands the brand’s offerings into a new category: satirical board games. “No Worries If Not!” is rich in razor-sharp ...

The ad opens with an engine's vroom and a long, panning shot of hairy legs. A succession of body parts appear: Armpits, stomachs, bikini lines and glabellas (that's the skin between the eyebrows) — ...

Gooley launched the “internet’s favorite razor” brand when she couldn’t find the product she wanted to see on the shelf The brand was acquired by Edgewell Personal Care Company for $310 million in ...