Transform your link building approach from traditional to incorporate the Blue Ocean Strategy. This article serves as a tool to think about link building differently. Planning and executing link ...

Value innovation is at the core of blue ocean strategy. Aim is to create an innovative new product at a remarkably low price. First step in value innovation is selecting your target audience. "In the ...

In his book Tools of Titans—a book about the tactics, routines and habits of people who have achieved stunning success in life and business—well-known "life hacker" Tim Ferriss quotes a proverb: "Not ...

When a firm develops a completely different market than what their current competition is fighting over they are beginning to develop a Blue Ocean Strategy. What a blue ocean strategy does is give an ...

Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. by W. Chan Kim and Renée Mauborgne A onetime ...

In the 1999 sci-fi action film, The Matrix, computer hacker Neo is asked by rebel leader Morpheus to choose between two pills. Morpheus says, “You take the blue pill . . . the story ends, you wake up ...

Dubai, UAE; March 4, 2012: Business leaders in the UAE will be able to learn that companies in the Middle East can still generate profitable growth without competing. This is the idea behind Blue ...