Bluetooth beacons can be a powerful tool for customer engagement. The 2015 holiday season saw retailers experimenting with this kind of proximity marketing, and 2016 is looking like it will see the ...

Facebook for Business has revealed their next play in the small (and potentially large) business world – free bluetooth beacons. Facebook Bluetooth beacons send information to smartphones and tablets ...

Google has launched Eddystone, a new open-source Bluetooth LE beacon platform which plays nicely with iOS, Android, and other OSes. Aiming to power a new age of location-based services, as well as ...

Bluetooth beacons have only been around for a few years, but the draw is incredible. With Bluetooth beacons, your phone is location aware, even with location services are turned off. They’re seen in ...

Waze’s engaged community is definitely its most powerful asset, and now the company wants to broaden its community to include tunnel operators who want to fill in the current gaps in wireless ...

For anyone who has driven into a tunnel while using GPS for navigation, the loss of satellite signal and map guidance can be disconcerting, particularly when trying to find your way to the correct ...

2016 is going to be the “Year of the Beacon”, or at least the beginnings of mass beacon deployment. Beacons are part of the latest version of the Bluetooth Special Interest Group (BT-SIG) Low Energy ...

No, not real birds! [Kyle] works in operations at a web company and needed a way to send alerts to his fellow coworkers, so he modified a flock of Audubon Society plush birds to respond to a Bluetooth ...

Building on its Bluetooth wireless module portfolio, Fujitsu Component America, Inc. has introduced a new series of Bluetooth 5 beacons and sensor beacons for secure IoT solutions. Based on Fujitsu’s ...