A smoothing treatment can be a worthwhile investment for anyone with frizz-prone hair. In fact, some of us are willing to shell out $250 on average for salon services like a keratin treatment or a ...

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While the warm weather is always a welcome change, it can wreak havoc when it comes good hair days. Gorgeous strands can quickly become frizzy situations and that's where hair-smoothing treatments can ...

Few other beauty treatments have been as popular in recent times than Brazilian hair straightening, or its more generic term: keratin hair straightening. Essentially what it is: an in-salon paint-on ...

The Brazilian blowout treatment, which promises straight, frizz-free hair, has been surrounded by controversy for containing excessive formaldehydes. The Brazilian blowout or keratin treatment has ...

Which keratin treatment is best? The beautiful shine and sleek look a keratin treatment adds to your hair is worth all the hours you may spend getting it. Keratin is one of the major proteins found in ...