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Buick: What’s Working and What’s Holding It BackAdjusting the lineup was the first step. The next was changing the Buick badge. Known as the tri-shield logo, periodic updates over the years aimed to keep it looking fresh rather than dated.
Head on over to the Detroit Free Press article to look at some past Buick logos including one from 1904.
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Buick Tells Us How Design Makes The DifferenceThe new look started with the first update of the Buick tri-shield logo since 1990 ... "Bob and the team have done a ...
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