Cold plunging — the act of submerging oneself in frigid water — has grown in popularity. The rich are now building plunge pools in luxury apartments and their backyards. The pools, which are part of a ...

I've gone swimming in ponds, lakes and oceans, but nothing beats the convenience of having a private pool a few steps away from the back door. After sweating out one too many summers, I decided to ...

That which doesn’t kill you makes you stronger. For many of us, swimming underneath ice for 216 feet or running a half marathon above the Artic Circle barefoot sounds quite deadly. For endurance ...

Spending money can be surprisingly agonizing for the rich. The latest painful product for which they are shilling out are private plunge pools — baths full of ultra-cold water that supposedly help you ...