Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When prospects are in the awareness or consideration phase in their buyer’s journey, there’s ...

Because you love your case studies, but many of your prospects find them to be boring and irrelevant, not differentiating and not compelling. All of us in B2B business development find that difficult ...

The practical application of a theory or idea is the most effective way of demonstrating its usefulness. Case studies allow for the dissection of practical applications to uncover the thinking that ...

Harvard Business School Professors Lynda M. Applegate and Suraj Srinivasan have authored "Newsweek: Driving a Digital First Strategy", a Harvard Business School case study that details how CEO Dev ...

As a proud Harvard Business School alum, I am partial to case studies as an instructive tool to understand dynamics in management, innovation, investment or attention. Each Friday, I’ll select a few ...