Gracenote, the content intelligence business unit of Nielsen, has released a report titled TV Audiences Have Shifted. Ad ...

More marketers would shift their budgets to connected TV from traditional channels if better show-level reporting signals ...

SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the number of SSPs streamers worked with last year, according to Jounce Media. SSPs ...

Gracenote, the content intelligence business unit of Nielsen, today released a new report ahead of upfronts, "TV Audiences Have Shifted. Ad Dollars Have Not: The Need for Content Intelligence in the ...

The update gives advertisers new ways to reach professional audiences across streaming inventory using LinkedIn data.

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

Here are the most material gaps that the buy side experiences between CTV supply sent from the publisher and supply sent from ...

The Gracenote study shows strong intent among media planners to shift budgets from linear TV, programmatic video and display ...

Despite the explosive growth of Connected TV (CTV) consumption and inventory, CPMs are stagnating – or even declining. Agency leaders are saying candidly that CPMs have dropped anywhere from 10-30% ...

Connected TV (CTV) is fast emerging as one of the most transformative segments within the global entertainment and media (E&M) industry, according to PwC’s Global Entertainment & Media Outlook 2025‑29 ...

CTV is among the fastest-growing channels in digital advertising. We estimate CTV investments in the US grew by 40.6% year over year in 2020, to more than $9 billion. Do you work in the Marketing, ...