Groups from New York and the Palm Beaches say they are coming north to encourage Canadians to still travel stateside as Trump’s trade war threatens the U.S. tourism industry.

Airfares and hotel rates aside, the posturing and rhetoric have already turned off some prospective travelers.

But he says U.S. President Donald Trump's continuous disparagement of Canada is taking a toll. "We have had to switch gears a bit," Fram said from his office near the 1,800 tiny scenic islands that dot the St.