The Pontiac Firebird's recognizable hood graphic has an interesting history and proud legacy; here's what we know about its ...

Dodge's logo has changed more times than you might think - and you might be surprised to know what it looked like more than a century ago.

The Sun Microsystems logo is perhaps the best ambigram logo of all for its geometric perfection. The clever rotational ...

The Cadillac logo’s sleek design reflects the brand’s luxury. You may be most familiar with the current wreath and crest logo that’s predominately black, gold, and red. But if you’ve been ...

Daimler-Motoren-Gesellschaft trademarked that three-pointed star as its logo in 1909. Following a merger in 1926, the company was renamed Mercedes-Benz and acquired the Benz laurel wreath, which ...

The British luxury automaker’s “Bentley Wings” logo features a chrome winged monogram of a white B (for founder Walter Owen Bentley’s last name) that’s inside a black oval. It was ...

For a logo, consider all of the applications where it will be used. If it is embroidered on company apparel, complex logos and serif fonts don’t translate well. Finally, avoid design fads.

Well, everything else, according to BMW. The company will begin to use the badge for all corporate communications, integrating the design into its events, car show stands, and media branding.

The wings in the Bentley logo come from the company's initial entry into aero engine manufacturing in 1919. When the firm began building cars in the 1920s, the logo was (wisely) never changed.