Case studies are a crucial element of providing social proof and client advocacy, to support your products, services and brand. This template will make the process of researching, crafting and writing ...

The practical application of a theory or idea is the most effective way of demonstrating its usefulness. Case studies allow for the dissection of practical applications to uncover the thinking that ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

Download the template(s) of your choice. The template documents open as Word files; save as a Word file to begin drafting your protocol. All instructions in the template are highlighted in blue.

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Find case studies illustrating dilemmas in technology and ethics. Case studies are also available on Internet Ethics. For permission to reprint cases, submit requests to ethics@scu.edu. Looking to ...

Welcome to Writing Science of Delivery Case Studies! This course is about writing "science of delivery" case studies that help us extract insights and learn from implementation processes to help ...